| Our Principles Novus Sport is collaborating with the American College of Sports Medicine to identify innovation and discovery in its early stages, determine whether that innovation has market potential, and provide the energy and resources necessary to advance opportunities. Our mission is unique because we focus only on sports-related science and technology innovations and work closely with the American College of Sports Medicine, which has the expertise to help us identify, evaluate and develop the most promising ideas.
Novus Sport was created in 2004 to recognize, champion and advance early-stage opportunities related to sports science and technology. Located in Indianapolis, a fast-growing business hub and international center for sports and amateur athletics, Novus Sport shares its hometown with the headquarters for the National Collegiate Athletic Association (NCAA), the American College of Sports Medicine (ACSM), the Indy Racing League and many other globally significant sports-related organizations and events – a depth of resources that is hard to match anywhere else in North America.
Our approach is based on four principles:
- We are market-driven. The best opportunities are the ones that address unmet needs, so we actively listen to the market and pro-actively identify where new science and technology can have the greatest impact.
- We focus on the best innovations. In collaboration with the American College of Sports Medicine, we seek out the most promising science and technology innovations and discoveries from across the country – innovations that otherwise might never leave the work bench or research lab.
- We efficiently apply our resources. We use a rigorous methodology to evaluate the market potential and the scientific or technological merit of an opportunity. Our methodology leverages the relevant expertise and thought leadership of the American College of Sports Medicine on a project-by-project basis, which helps us rapidly identify the right path and accelerate toward the finish line.
- We use a hands-on approach. If we believe a project has merit, we provide hands-on management expertise and other resources in conjunction with the American College of Sports Medicine to hone the opportunity and accelerate product development.
Novus Sport is looking for great ideas that will help us pioneer innovations for sports and shape the future of the sports industry. The opportunities are tremendous. The benefits – to sports and society – are potentially enormous. Novus Sport is ready to begin turning the potential of innovation into reality.
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