You see it in children who can tumble before they can walk. In the gawky kid with his big brother’s mitt and a rocket arm. In the little girl who threads a bounce pass past three defenders and directly to her teammate.

That same type of potential exists today in the sports marketplace. Fueled by science and technology innovation, this market represents an array of products and services – from professional athletics and media to sports medicine and high-performance racing technology. It’s a growing market, with nearly $200 billion in annual sales. And – most importantly – it’s a market that will continue to be driven by new innovation. Sports are, after all, about performance…and performance thrives on innovation.

Today, sports innovations are everywhere, and their impact extends beyond the playing field. Consider this: Many of today’s most common orthopedic surgical procedures were developed and perfected within the field of sports medicine. Many of the world’s fastest-growing apparel companies – including Nike, Under Armour and Columbia – are, at their core, sports performance businesses. And new developments in racing technologies are incorporated into passenger vehicles everyday.

So, who will bring the next generation of sports innovation to the market?

Novus Sport. Novus Sport is the only organization of its kind with the focus, experience and resources to evaluate and advance sports innovations.