About Us  Novus Sport was created in 2004 to recognize, champion and advance early-stage opportunities related to sports science and technology. Located in Indianapolis, a fast-growing business hub and international center for sports and amateur athletics, Novus Sport shares its hometown with the headquarters for the National Collegiate Athletic Association (NCAA), the American College of Sports Medicine (ACSM), the Indy Racing League and many other globally significant sports-related organizations and events — a depth of resources that is hard to match anywhere else in North America.